If we want a vibrant charity sector over the next decade, we need to invest now. The future of major giving depends on how we engage the younger generation of wealth creators, professionals and inheritors today.
To find out more about how we can put giving onto their personal agenda, we undertook in-depth research with wealthy millennials across the UK.
We learnt a lot in the process about their attitudes to wealth, giving and the charity sector. You can find out more by exploring this page.
How do charities and fundraisers develop strong relationships with #YoungGivers? This question formed the basis of our #YoungGivers research, published in April 2021. Here, we summarise our learnings and hear directly from wealthy millennials about what they want from a charity relationship.
The Beacon Collaborative